What is the Best Fujifilm Camera to Buy in 2024? (Top 10!)

My wildlife photography niche is not one Fuji serves very well in terms of sensor size and autofocus capability, but I’ve been a professional photographer for almost ten years. I’ve owned four DSLRs, an underwater camera, a GoPro, and two full-frame mirrorless cameras, so I do have some pretty extensive camera knowledge!

I’ll do my best to be objective in analyzing the features and benefits Fujifilm cameras offer and what kind of photographers they suit best.

Fujifilm has been around since 1934. Its versatile cameras have a reputation for being stylish and enjoyable to use. The range is particularly strong for APS-C cameras and medium format cameras.

Utilising Fujifilms state of the art mirrorless technology, the X-T4 packs a serious punch in terms of image and video quality!

See Full Specs >

Frequent firmware updates continuously improve the kit on the market, and there are regular new product launches. There are also plenty of lenses that offer excellent sharpness at an affordable price.

It would be easy to write this review, focusing too much on the technical specifications. But Fuji manages to turn their cameras into objects of desire that make photography enjoyable—and that’s their true value.

So what is the best Fujifilm camera for you?

What Makes Fuji Cameras so Good?

Fujifilm makes compact, X-mount mirrorless, and medium format cameras rather than DSLRs. The company is constantly releasing new models and firmware updates with extra features. And it has an excellent range of sharp but lightweight lenses for every product line.

The Fuji compact and X-mount cameras are built around a 24.4 or 26.1 MP APS-C sensor. They are generally very light, making them suitable for travel, reportage, and generalist photographers. They also have a retro vibe that makes them look quite stylish. This is particularly true for the rangefinder-style bodies, with a two-tone silver and black finish.

The GFX cameras have either a 51.4 or 102MP sensor, which means they’re more suitable for genres of photography that place a premium on image quality, such as portraits, weddings, and landscapes.

Fuji cameras usually have top-mounted dials to control shutter speed and exposure compensation, plus an aperture dial on most X-series lenses. However, they also make the most of touchscreen technology in their rear LCD screens to make the menus and autofocus system as user-friendly as possible.

Most photographers shoot in RAW these days—and for a good reason. But one of Fuji’s strengths is the quality and color rendition of the JPEG images you can get straight out of the camera without further processing.

You can also take advantage of over a dozen JPEG Film Simulation modes that mimic the “look” of films from the past, such as Provia, Velvia, and Astia. You can even program your own “recipe” by pressing the Q button and entering the parameters in the Image Quality (IQ) menu.

If you’re a videographer, most Fujifilm models allow you to shoot 4K DCI or UHD video at 23, 24, 25, or 30p. And there are some clever features such as HDR and the “digital gimbal” that make shooting stable videos that much easier.

Fuji cameras aren’t the best option for wildlife or sports photography. The autofocus is perhaps not as fast or accurate as other camera brands such as Sony. And the continuous shooting speed is sometimes disappointing—but it’s still pretty good compared with DSLR models such as the Nikon D850.

If you’re not desperate for a DSLR, Fuji makes a range of fun and enjoyable cameras that can cope with a range of shooting scenarios and bring back some of the style and glamour of film cameras from the past.

What is the Best Fujifilm Camera for you?

Before we discuss each camera in detail, here are my recommended 10 best Fujifilm camera options:

10 Best Fujifilm Cameras in 2023 (in Detail!)

There are several different ranges of mirrorless Fujifilm cameras, and the naming conventions can be confusing! Here’s your guide to all the best models.

1. Fujifilm X-T4

2. Fujifilm X-Pro3

3. Fujifilm X-T200

4. Fujifilm X100V

5. Fujifilm X-S10

6. Fujifilm X-T30 II

7. Fujifilm X-E4

8. Fujifilm GFX100S

9. Fujifilm X-E3

10. Fujifilm GFX 50S II

Our Verdict

As long as you’re not looking for a DSLR, there’s a perfect camera for everyone in the Fujifilm range and plenty of excellent lenses to go with an APS-C or medium format model. Picking the best Fujifilm camera just depends on what you’re looking for.

If you’re a landscape or studio photographer, the insane image quality of the GFX medium format cameras might lead you to buy a GFX100S or GFX 50S II. On the other hand, if you’re interested in travel and street photography, you might be more inclined to get an X-E3 or X-E4.

The best overall Fuji camera for stills and video—and therefore our top choice—is the Fujifilm X-T4. However, the company is constantly updating the firmware for existing models and releasing new cameras on a regular basis, so that might change very soon.

Fujifilm X-T4

Utilising Fujifilms state of the art mirrorless technology, the X-T4 packs a serious punch in terms of image and video quality!

See Full Specs >

To sum up, enjoyment is the key in describing these cameras. Yes, that can come across as subjective and a bit wishy-washy, but the retro two-tone styling, compact design, and user-friendly mix of touchscreen and dial operation have proved a winning formula over the years.

Still unsure which Fujifilm model is for you? If you’re not certain about the camera brand, we have articles comparing Fuji vs Olympus or the Best Sony Cameras to buy to check out next! You can also check out some trending camera comparisons:

• Fujifilm X-T5 vs Sony a7 IV
• Canon EOS R7 vs Fujifilm X-T5
• Fujifilm X-T3 vs Fujifilm X-T4
• Fujifilm GFX 50S II vs Sony a1
• Fujifilm X-T4 vs Sony a7R IV
• Nikon Z9 vs Fujifilm X-T4
• Fujifilm X-S10 vs Sony a6400