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15 Best Cameras for Instagram to Buy in 2022

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Last Update: September 21, 2022

Making a splash on Instagram isn’t easy. It’s a saturated marketplace with thousands of budding entrepreneurs trying to grab your attention.

You need your photos and videos to stand out from the crowd. That’s why you need to find the best cameras for Instagram.

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67%
Canon EOS Rebel T8i / 850D
Fantastic all-around DSLR. Excellent specs for photos and videos. Has everything you need to create outstanding content.
from $749.00
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Instagram has become more than a social media platform. There’s no shortage of funny photos and memes.

But for many, Instagram is their place of business. Artists and designers promote and sell their work. And influencers use the platform to build a devoted following.

Young woman outside taking a picture of the photographer with one of the best camera for Instagram choicesth a camera
© Megan Schierek

What is the Best Camera for Instagram?

Finding the best camera for Instagram isn’t easy. There are so many cameras to choose from it can be hard to find the one that’s best for you. If you’re struggling to narrow down your options, here are some things you need to consider.

What Camera is Best for Creating Instagram Content?

You need to think about the Instagram content you want to create. Do you want to be an influencer promoting clothes and products? Or maybe you’re an influencer focusing on health and fitness. Do you need sharp photos or do you want to create video tutorials?

Good image quality is a crucial specification if you’re looking for an Instagram camera for photos. You will also want to consider low light performance. And image stabilization and autofocus systems are other things to look out for.

Video definition is the main feature videographers need to consider. 4K video has become standard. And you shouldn’t accept anything less in an Instagram camera for videos.

The best Instagram cameras also need connectivity features. You want to transfer and share your content as quickly and easily as possible. Wi-Fi connectivity and app software make the process more straightforward. And it’ll save you loads of time.

If you’re a travel influencer, you’ll want a portable and lightweight camera. But it’ll also need excellent photo and video specs. You want your travel photos to stand out on a busy social media platform.

Young woman holding a camera in a colorful garden
© Duy Pham

What Cameras do Instagram Influencers Use?

Gone are the days when influencers produced all their content using their smartphones. Smartphone cameras have come a long way. But they don’t have the quality or the functionality for professional influencers.

The type of camera they use depends on the content they create. Influencers promoting products or food look for cameras with excellent image features. They like to use DSLR or mirrorless cameras. Travelers might go for something more compact.

Video creators and vloggers use cameras that have excellent video features. They want an all-in-one camera that produces images they can share without having to do much editing. Mirrorless cameras have the best video tech. But some DSLRs can still cut it.

Every influencer is unique. Their camera choices are influenced by the content they create. And that’s exactly how you should approach buying a camera for Instagram. You need a camera that suits your needs as an Instagram content creator.

Here’s a quick look at our top 10 cameras for Instagram. Keep scrolling to see the full list with all the details you need to know.

Our Top Choice
Canon EOS Rebel T8i / 850D
Camera
  • Excellent Image Quality
  • Fantastic Video Options
  • Solid Low-Light Performance
from $749.00
Best APS-C
Fujifilm X-T3
Camera
  • 26.1 MP Image Sensor
  • 30 fps Burst Mode
  • Weather-Sealed
$1,169.99
Best for Video
Panasonic Lumix G100
Camera
  • Excellent Video and Vlogging Features
  • Affordable
  • Articulating Screen
$210.00
Best Compact Choice
Sony Cyber-shot DSC-RX100 VII
Camera
  • Pocket-Sized Camera
  • Zeiss Zoom Lens
  • 4K Video
from $1,099.95
Best for Vlogging
Sony ZV-1
Camera
  • Rotating Screen
  • In-Body Forward Mic
  • Eye-Recognition AF
from $669.95
Best Gopro
GoPro Hero10 Black
Camera
  • 5.3K Video
  • Compact and Waterproof
  • Excellent Image Stabilization
from $399.99
Best Full Frame Mirrorless
Sony a7 III
Camera
  • Incredible AF System
  • Smooth 4K Video
  • Excellent Low-Light Performance
from $1,576.99
Best DSLR
Canon EOS 90D
Camera
  • 32.5 MP APS-C Sensor
  • 4K and UHD Video Options
  • Sophisticated AF System
from $1,199.00
Best Micro Four Thirds
Olympus OM-D E‑M10 Mark IV
Camera
  • Excellent Image Quality
  • In-Body Stabilization
  • Wide Range of Compatible Lenses
from $599.00
Best for Travel
Panasonic Lumix LX100 II
Camera
  • Fixed Leica Lens
  • Macro Shooting
  • 4K Video at 30 fps
$797.99

15 Best Cameras for Instagram in 2022

Finding the best camera will help you get ahead on Instagram. But to find the best camera for Instagram, you need to think about the type of content you want to create. Do you need a photography camera for product shots? Are you a travel blogger? Or are you creating video content?

We’ve covered all the bases in our list of the best cameras for Instagram. We’ve got cameras for photographers, vloggers, and travelers. And we understand newer content creators might not have much cash to splash, so our list considers your budget, too.

1. Canon EOS Rebel T8i

from $749.00
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Camera Type
Camera type DSLR BYDSLR
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
24 MP
Sensor Format
Refers to the most commonly used sensor sizes.
APS C 1APS-C
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
14.9 x 22.3 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
7.5 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
45
Pros
  • Excellent image quality
  • Great ISO range and low-light performance
  • Eye detection AF
  • 4K video at 25 fps, Full HD at 120 fps
Cons
  • Fiddly control dials
  • Small optical viewfinder display
  • Less reliable AF in video mode
  • Cropped 4K video

The Canon EOS Rebel T8i is an excellent all-rounder for Instagram creators. It has excellent still photography specs. And you can use it for video and streaming. It’s affordable and suitable for creators graduating from smartphone photography.

It’s a beginner-level camera, which means it’s easy to use. But there’s a big jump in results from smartphone cameras when it comes to image quality. The APS-C sensor has a resolution of 24.1 MP, so your images will pop on anyone’s Instagram feed.

The Canon EOS Rebel T8i also has 4K videos for making Instagram reels. It shoots at 24 fps, giving you excellent footage. And you can shoot vertical video, which has the perfect dimensions for filling a phone screen on Instagram or TikTok.

Canon EOS Rebel T8i camera with funky pattern background

The eye-detection autofocus is an excellent feature for vloggers. It’ll identify human eyes and lock on, so the face stays in focus even when it’s moving around the frame.

You can connect the Canon EOS Rebel T8i to your computer, transforming it into a webcam. You can use the DSLR camera for filming anything from live yoga to language classes.

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from $749.00
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2. Fujifilm X-T3

$1,169.99
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Image
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Camera Type
Camera type Mirrorless BYMirrorless
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
26 MP
Sensor Format
Refers to the most commonly used sensor sizes.
APS C 1APS-C
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
23.5 x 15.6 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
20 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
425
Pros
  • Brilliant 26.1 MP sensor
  • Rapid 30 fps burst mode
  • Smooth 4K video
  • 100% autofocus coverage
  • Weather-sealed body
Cons
  • No image stabilization
  • Grip not ideal for large hands
  • Limited articulation with touchscreen
  • Below-average battery life

The Fujifilm X-T3 is an excellent camera for still photography. And it has additional features that make it one of the best cameras for Instagram. It’s ideal for fashion, product, and food photography. And fitness and lifestyle influencers will love it.

The image quality is superb. The APS-C sensor gives you an image resolution of 26.1 MP. That’s far better than most of the photos you see on Instagram. And the low-light performance is excellent, so you can shoot a yoga or meditation session with mood lighting.

The in-body stabilization keeps your photos sharp when you’re shooting by hand. And the vari-angle viewfinder makes it easy to shoot from different angles.

The Fujifilm X-T3 is a great camera for sports content. The autofocus system can track fast-moving subjects. And you have a rapid burst of 30 fps with full AF capabilities.

This Fujifilm camera has 16 classic film simulation modes. They are superior to any native Instagram filter, giving your images a fantastic retro look. You’ll have classic photography content without the extra expenses of real film photography.

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$1,169.99
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3. Panasonic Lumix G100

Image
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Camera Type
Camera type Mirrorless BYMirrorless
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
20 MP
Sensor Format
Refers to the most commonly used sensor sizes.
Micro Four Thirds 4 3 1Micro Four Thirds
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
17.3 x 13 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
10 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
49
Pros
  • Great performance for price bracket
  • Compact body
  • Articulating screen for different-angled shots and video
  • Fantastic video and vlogging features
Cons
  • Limited still photography options
  • 10-minute time limit for 4K video
  • Video cropped when shooting 4K
  • No headphone or USB ports

The Panasonic Lumix G100 is a mirrorless camera that specializes in video creation. It’s an ideal Instagram camera for videographers, vloggers, and streamers. And the photo specs are good too.

The video quality is 4K. And it records at 30 fps for super-smooth footage. And you can switch to full HD video at 60 fps if you prefer. The 20.3 MP sensor also gives you fantastic photos.

The G100 has several shooting modes that use aspect ratios that match different social media platforms. Your videos will fit perfectly on Instagram, Facebook, and TikTok. And you can share photos quickly using the Panasonic Image App.

There’s a video selfie mode for filming yourself. It’s ideal for tutorials or vlogs. The electronic viewfinder rotates so you can see yourself while you record. And you get built-in features for softer-looking skin or a bokeh background.

The 5-axis image stabilization reduces camera shake and keeps your footage smooth. And the internal microphone and audio tracking are excellent. You don’t need extra equipment to record sound. That’s ideal for Instagram Live and other types of streaming.

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$210.00
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4. Sony RX100 VII

from $1,099.95
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Image
Badge
Camera Type
Camera type Compact BYCompact
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
20 MP
Sensor Format
Refers to the most commonly used sensor sizes.
1 11"
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
13.2 x 8.8 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
90 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
357
Pros
  • Pocket-sized point-and-shoot
  • High-quality Zeiss zoom lens
  • 90 fps max burst rate
  • Excellent 4K video performance
  • Perfect for vloggers
Cons
  • Very expensive
  • Image quality isn't great
  • Not the best low-light performance
  • No microphone jack
  • No headphone jack

If you’re a travel blogger, you might be looking for an Instagram camera that’s more compact. The Sony RX100 VII is one of the best compact cameras around. And it’s a fantastic machine for boosting your Instagram photos and videos.

It’s small enough to carry in your pocket. But it produces high-quality images that are better than any smartphone camera. And it has excellent video recording capabilities. The sensor is only 1 inch, but the 20.1 MP resolution is magnificent.

The Sony  RX100 VII has an amazing telephoto lens. The zoom lens has a focal range of 24-200mm, getting you into the heart of the action. And it’s an optical zoom, so there’s no loss of quality as you zoom in.

The 4K video quality is great. And you have image stabilization to reduce camera shake in stills and video. There’s no internal microphone, but there is a microphone jack for external sound recording.

It’s a versatile digital camera. You have a 20 fps continuous shooting mode. There’s a super responsive autofocus with eye detection. And you have Wi-Fi and Bluetooth connectivity for quick uploads to social media.

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from $1,099.95
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5. Sony ZV-1

from $669.95
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Image
Badge
Camera Type
Camera type Compact BYCompact
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
20 MP
Sensor Format
Refers to the most commonly used sensor sizes.
1 11"
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
13.2 x 8.8 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
24 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
315
Pros
  • Compact body
  • Excellent eye-recognition AF
  • Rotating screen and viewfinder
  • Has a forward directional mic
  • Additional external mic port
Cons
  • Poor image stabilization
  • Disappointing battery life with video
  • Fixed lens is not a wide-angle
  • Not all Mac operating systems support webcam software

The Sony ZV-1 is the perfect compact camera for vloggers. It has all the features you need to make some fantastic video content for social media. And it fits in your pocket. All that makes it one of the best cameras for Instagram.

The 1-inch 20 MP sensor gives you stunning images if you want photos. But the video features are even more impressive. The 4K video is smooth, with natural skin tones and vibrant colors.

You can use the Sony ZV-1 for live streaming by connecting to your computer. You can shoot slow-motion and time-lapse videos. And you get bokeh shooting modes. The autofocus is great for vlogs with eye detection and face tracking.

The screen rotates 180 degrees so you can see yourself when you’re filming. And there’s a built-in microphone and removable wind protector for outdoor shooting. There’s Wi-Fi connectivity to transfer photos and videos to your phone.

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from $669.95
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6. GoPro Hero 10

from $399.99
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Megapixels (still images)
The higher the number of megapixels, the more detail the cameras sensor can capture.
23 MP
0
Pros
  • 23 MP resolution for photos
  • HyperSmooth image stabilization for photos and videos
  • The body is robust and waterproof
  • Excellent Wi-Fi connectivity settings
  • Incredible 5.2K video resolution
Cons
  • Struggles in low-light conditions
  • The touchscreen is small and fiddly
  • Battery life could be better
  • Overheats at higher video settings
  • Mobile video editing only possible with latest smartphones

The GoPro Hero 10 is the best action camera for Instagram users. The photos and video footage are incredible. And it’s one of the best ways to add more excitement to your Instagram account.

The GoPro is a pocket-sized camera that packs a punch. The sensor might be small, but it produces high-quality images with a resolution of 23 MP. And the video resolution is 5.3K, filming at 60 fps for seriously smooth footage.

The HyperSmooth image stabilization works really well, maintaining image quality no matter what you’re doing. And you can shoot 8x slow-motion at 2.7K. And you can extract frames from the video and use them as photos in your Instagram feed.

The GoPro Hero 11 is ideal if you’re an adventure blogger. It’s tough and completely waterproof down to 33 feet. And you can attach it to handlebars and helmets for incredible action shots.

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from $399.99
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7. Sony A7 III

from $1,576.99
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Image
Badge
Camera Type
Camera type Mirrorless BYMirrorless
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
24.2 MP
Sensor Format
Refers to the most commonly used sensor sizes.
Full frame 2Full Frame
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
23.8 x 35.6 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
10 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
693
Pros
  • Quick and accurate 693-point AF
  • Lightweight for portability
  • Records stunning 4K video
  • Reduced image noise with high ISO sensitivity
Cons
  • Noise reduction can remove details
  • Front heavy with big lenses
  • Menu system is difficult to get used to
  • No built-in time-lapse function

The Sony A7 III is a phenomenal camera. Sony’s mirrorless cameras are ground-breaking and trend-setting. And the A7 III is one of their best cameras. It’s a professional-level camera, so you can expect amazing results. But you can also expect a professional-level price tag.

The advanced 24.2 MP full-frame sensor gives you outstanding images that’ll outshine anything else on your Instagram feed. And the image quality is improved further by the 15 stops of dynamic range and ISO 50 setting.

The autofocus is incredibly sophisticated, using 693 phase-detection and 425 contrast points. It’s quick to find focus and tracks your subject across the frame. And it’s just as reliable when shooting the 4K video.

The low-light capabilities are excellent too. The ISO range reaches 204,800. And it stays noise-free for most of that range. It’s ideal for night photography. It shoots in RAW, giving you lots of post-production options.

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from $1,576.99
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8. Canon EOS 90D

from $1,199.00
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Image
Badge
Camera Type
Camera type DSLR BYDSLR
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
33 MP
Sensor Format
Refers to the most commonly used sensor sizes.
APS C 1APS-C
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
22.3 x 14.9 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
10 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
45
Pros
  • Excellent 32.5 MP APS-C sensor
  • Decent frame rate of 10 fps
  • 4K / 30p Ultra HD video
  • Good, 1,300-shot battery life
  • Live View and Dual Pixel autofocus with eye detection
Cons
  • Unreliable autofocus when using the optical viewfinder
  • 4K video has a soft focus
  • No in-body image stabilization
  • Limited video codecs and frame rates

DSLR cameras make some of the most reliable and usable machines for photographers of all ages. And the Canon EOS 90D has all the functions and features to make it one of the best cameras for Instagram in the DSLR category.

The image resolution is 32.5 MP, which is impressive from an APS-C crop sensor. The image quality from this Canon camera is staggering. Whether you’re shooting portraits or landscapes, it’ll put your social media competition to shame.

The autofocus uses 45 detection points for fast and accurate results. And it has eye-detection technology, making it ideal for portraits and candid shots. You’ll get incredible photos using the 90D as a street camera.

The continuous shooting mode gives you 10 fps to capture the action. And it comes with a versatile 18-135mm kit lens. The Canon EOS 90D isn’t the cheapest camera on the list. But it’s a high-quality camera that gives you amazing results for your Instagram photos.

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from $1,199.00
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9. Olympus OM-D E-M10 Mark IV

from $599.00
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Image
Badge
Camera Type
Camera type Mirrorless BYMirrorless
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
20 MP
Sensor Format
Refers to the most commonly used sensor sizes.
Micro Four Thirds 4 3 1Micro Four Thirds
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
17.4 x 13 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
15 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
121
Pros
  • Affordable
  • Very beginner-friendly
  • Excellent image quality
  • Built-in image stabilization for video and low light
  • Endless list of compatible lenses
  • Excellent 4K video features
Cons
  • Small sensor
  • AF has slow continuous shooting
  • Contrast-detection AF system is slower than phase-detection systems
  • No microphone and headphone jacks
  • Plastic body and isn't weather sealed

The Olympus OM-D E-M10 Mark IV is the best mirrorless camera for Instagram creators looking for something smaller. It’s compact, lightweight, and has plenty of features to make our best Instagram camera list.

This digital camera has a micro four thirds sensor. These sensors are smaller than both APS-C and full-frame sensors. But the Olympus OM-D E-M10 Mark IV still produces excellent image quality. 20 MP is impressive for a sensor of this size.

The image quality is assured with the 5-axis image stabilization. That helps you shoot out of hand without a tripod. And that’ll help with your 4K video recording too.

The camera automatically switches to selfie mode when you flip the screen 180 degrees. You can connect to your smartphone using the OI Share app. And the camera has 16 art filters, including retro film effects. The photos are ready for Instagram before they leave the camera.

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from $599.00
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10. Panasonic Lumix LX100 II

Image
Badge
Camera Type
Camera type Compact BYCompact
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
17 MP
Sensor Format
Refers to the most commonly used sensor sizes.
Micro Four Thirds 4 3 1Micro Four Thirds
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
17.3 x 13 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
11 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
49
Pros
  • High-performance 14-75 mm fixed Leica lens
  • Macro shooting with 3 cm minimum focusing distance
  • Good choice of aspect ratios
  • USB charging
  • Solid 4K video at 30 fps
Cons
  • Large for a compact camera
  • Focus stacking is only possible at 8 MP
  • No articulating screen
  • Narrow field of view in video mode
  • Vulnerable to the elements with no environmental sealing

The Panasonic Lumix LX100 II has everything a travel blogger and vlogger could need. It produces incredible photos and stunning videos. And it’s a compact and lightweight camera.

The large four thirds sensor has an image resolution of 21.7 MP. And you can shoot using different aspect ratios so that your content fits the platform. The fixed Leica also has fantastic optical quality. And the optical image stabilizer keeps your photos sharp when zoomed in.

The 4K video records at 30 fps. And you can select single frames and use them as individual photos at full resolution. That’s great for fast action and sport. You can also shoot macro photography with a minimum distance of 3cm.

The Panasonic Lumix LX100 II is Wi-Fi connected. And you can enjoy remote photography by using the Lumix smartphone app.

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$797.99
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11. Olympus Tough TG-6

Image
Badge
Camera Type
Camera type Compact BYCompact
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
12 MP
Sensor Format
Refers to the most commonly used sensor sizes.
1 2.31/2.3”
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
6.17 x 4.55 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
20 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
25
Pros
  • RAW file shooting capabilities
  • Very strong and durable body
  • Waterproof to 50 ft (15.5 m)
  • Excellent macro shooting
  • Smooth 4K video recording
Cons
  • Only 12 MP image resolution
  • No fully manual controls
  • No touchscreen
  • Annoying notifications with Wi-Fi app

Compact cameras don’t come more rugged and durable than the Olympus Tough TG-6. It’s shock-proof, crush-proof, and freeze-proof. And it’s waterproof so you can take photos down to 50 feet below the waves.

You have five underwater shooting modes, including an underwater microscope. And you can shoot 4K video beneath the surface. Or you can switch to Full HD to shoot at 120 fps. It’s extra smooth, and you can slow it down for slow-motion action footage.

The Tough TG-6 also has macro photography modes. You can take pictures of the smallest flora and fauna with excellent photo quality. The battery life is solid, so you won’t get caught short when you’re out in the wilderness.

The Olympus Tough TG-6 is an excellent camera for Instagram if you’re into adventures. You can fill your account with amazing action and underwater photos. It’s perfect if you like mountain biking, surfing, or kayaking.

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$431.89
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12. Fujifilm X-M1

Image
Badge
Camera Type
Camera type Mirrorless BYMirrorless
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
16 MP
Sensor Format
Refers to the most commonly used sensor sizes.
APS C 1APS-C
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
23.5 x 15.6 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
5.6 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
49
Pros
  • Good ISO range
  • Face-detection and eye-detection AF
  • Focus peaking controls
  • Articulating screen
  • Wi-Fi connectivity
Cons
  • Dated image sensor
  • No image stabilization
  • Very low burst speed of 5.6 fps
  • No touchscreen or small control dial
  • Only Full HD video and no 4K

Mirrorless cameras can be expensive. But the Fujifilm X-M1 is a budget-friendly option that’ll give you algorithm-busting Instagram content. The video performance is dated, with only 1080p HD. But it’s an excellent option for Instagram photos.

The 16.3MP resolution isn’t record-breaking. But it’ll give you fantastic photos for social media, especially with the Fujinon lens that comes with the camera body. The low-light abilities are excellent, making it a good camera for night shots.

The autofocus is fast and responsive, using 49 points that cover the frame. There’s a burst of 5.6 fps. And the touchscreen tilts and rotates for more shooting options. You get Wi-Fi connectivity, RAW shooting, art filters, and film simulation modes.

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$599.00
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13. Nikon Z50

from $856.95
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Camera Type
Camera type Mirrorless BYMirrorless
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
21 MP
Sensor Format
Refers to the most commonly used sensor sizes.
APS C 1APS-C
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
23.5 x 15.7 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
11 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
209
Pros
  • A more affordable mirrorless option
  • Nice to handle and use
  • Relatively lightweight and not too bulky
  • Solid 4K video performance
Cons
  • 20.8 MP sensor resolution is lower than many close competitors
  • Poor battery life
  • Only 1 memory card slot
  • Limited compatible lenses (at present)

Nikon has been one of the leading camera brands for decades. And the Nikon Z50 is their best option if you want a camera for Instagram. It has all the features an up-and-coming content creator needs.

The image sensor has a resolution of 20.9 MP, which is better than most competition on social media. And the 4K video is well defined with amazing detail and color rendering. The low-light performance is also impressive if you’re shooting at night or in a dim studio.

The selfie flip-down viewfinder is ideal for self-portraits and video blogs. And you have Wi-Fi and Bluetooth options, allowing you to link your camera and smartphone.

The Nikon Z50 is compatible will all Nikkor Z mount lenses. They’re not as numerous as the F series, but there are quality lenses available. The camera also has creative picture controls and artistic filters for more content possibilities.

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from $856.95
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14. Panasonic Lumix GH5

from $1,186.72
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Image
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Camera Type
Camera type Mirrorless BYMirrorless
Megapixels
The higher the number of megapixels, the more detail the cameras sensor can capture.
20.3 MP
Sensor Format
Refers to the most commonly used sensor sizes.
Micro Four Thirds 4 3 1Micro Four Thirds
Sensor Size
The sensor size contributes to the overall quality as well as the dynamic and tonal range a camera can capture. As a rule of thumb, the more surface there is to read the light, the more information it will capture.
13 x 17.3 mm
Frame Rate
The number of sequential frames per second the camera can write to the memory card when shooting in burst or continuous mode.
12 fps
Autofocus Points
Autofocus points show where the camera is focusing graphically as squares or brackets in Live View or on an electronic viewfinder. These points are also used for light meter readings.
225
Pros
  • Smooth 4K video at 60 fps
  • Large and bright electronic viewfinder
  • Durable, weather-sealed body
  • Dual memory card slots
Cons
  • Large body for a Micro Four Thirds
  • No built-in flash
  • No USB charging
  • Disappointing low-light still performance

The Panasonic Lumix GH5 has it all when it comes to content creation. You’ll get stunning photos, and there are fantastic video modes for all kinds of Instagram content.

The digital camera has a 20.3 MP micro four thirds sensor. It produces images with incredible detail and amazing dynamic range. The video recording is excellent, with 4k at 60 fps. It’s the smoothest 4K video you’ll find anywhere.

The 5-axis dual image stabilization system is sophisticated and hard-working. It reduces camera shake to a minimum. And it works with photos and videos, so you can shoot from hand in both modes. It will also help in action and low-light situations.

You have Wi-Fi and Bluetooth for sharing images and videos. And the camera has a dual SD card slot, so you never run out of memory in the middle of a shoot. The Panasonic Lumix GH5 isn’t cheap. But it’s worth it if you’re serious about multimedia content creation.

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from $1,186.72
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15. Insta360 One X2

Best 360 Camera

Insta360 One X2 product image

A 360-degree camera gives you unique multimedia content for your Instagram account. You can create panoramic landscapes, 360 photos, and fisheye action videos. They are a creative and fun way to give your content a boost. And the Insta360 ONE X2 is the best on the market.

The camera uses two ultra-wide-angle lenses back to back to give you a 360-degree view. It records at 5.7K and uses FlowState stabilization to keep your videos steady. It also has four built-in mics for directional sound recording.

It’s small enough to put in your pocket. And it’s waterproof down to 33 feet. It’s perfect for holiday or travel content. The Insta360 ONE X2 gives you something different.

Woman's hand holding a smartphone with Instagram loaded
© Georgia De Lotz

Our Verdict

Instagram is a busy social media platform. Creating content that stands out is difficult. And there’s a lot of competition. But buying the right camera is one of the best ways to get ahead in the Instagram content industry.

Image
67%
Canon EOS Rebel T8i / 850D
Fantastic all-around DSLR. Excellent specs for photos and videos. Has everything you need to create outstanding content.
from $749.00
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If you’re creating photos for Instagram, the Fujifilm X-T3 might be the best camera for you. The Panasonic Lumix G100 is the best camera for Instagram videos. And the Canon EOS Rebel T8i is the all-around best camera for Instagram.

We’ve also included the best mirrorless and compact cameras. And there’s the GoPro Hero 10 or the Olympus Tough TG-6 for adventurous content makers. And there are cameras on here for budgets of any level.

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